Reach more people—at no cost—with Google Ad Grants.
What if your nonprofit could promote its mission, programs, and events to thousands of people every month—without spending a dime on advertising? With the Google Ad Grants program, you can do just that.
This underutilized resource offers up to $10,000 per month in free Google Ads to qualifying nonprofits, helping you drive website traffic, recruit volunteers, increase donations, or simply raise awareness.
How It Works
Google Ad Grants provides approved nonprofits with in-kind advertising credit to appear in Google search results. That means when someone searches for topics related to your work—like “autism support Wisconsin” or “disability housing services”— your organization could be front and center.
You control the keywords, the ads, and the landing pages, and can tailor campaigns to reach your ideal audience in specific regions or for special initiatives like Giving Tuesday.
Key Benefits
- Cost-effective reach: Get visibility without spending your program dollars.
- Audience targeting: Focus on people already searching for your services or causes.
- Measurable impact: Track clicks, visits, and engagement in real time.
- Boost to fundraising & outreach: Drive interest in events, donations, email sign-ups, and more.
Who’s Eligible?
Most 501(c)(3) nonprofits are eligible, as long as they meet basic website and mission standards. (Note: government entities, hospitals, and schools are not eligible.)
Getting Started
The process involves:
- Verifying your nonprofit through Google’s Third Party Agency.
- Registering with Google for Nonprofits.
- Applying for the Google Ad Grant.
- Setting up ad campaigns and managing performance (a key to keeping the grant active long-term).
Reach Out With Questions
Wispact manages its own Google Grant account and recognizes the powerful impact it can have for mission-driven organizations. To help other nonprofits across Wisconsin tap into this opportunity, contact:
Eric DeGroot, Foundation Director
608-268-6006 Ext. 202
This could be a valuable opportunity to grow your reach and expand your mission—don’t miss it.