It’s not too early to plan your year-end campaign.
As we enter the final stretch of 2025, nonprofits across Wisconsin are preparing for the most generous time of the year. From Giving Tuesday to year-end appeals, this is when many organizations secure a significant share of their annual donations. The key to success? Strategy, creativity, and storytelling.
Trend #1: Storytelling that Connects
Donors give when they feel emotionally connected. Sharing real stories—of clients, families, or communities—can inspire generosity in a way statistics never will.
Tip: Short-form videos (under 60 seconds) on platforms like Instagram or Facebook can highlight your impact quickly and memorably. Include subtitles and ensure accessibility for all viewers.
Trend #2: Personalization at Scale
Whether you’re emailing 100 or 10,000 people, donors expect a message that feels personal.
Tip: Use tools that allow you to insert donor names, refer to past support, or match appeals with their giving history or interests. Even small touches make a big difference.
Trend #3: Inclusive Giving Campaigns
The most successful fundraising campaigns now reflect the diversity of the communities they serve. That includes visuals, language, messaging, and even donation options.
Tip: Review your materials for inclusive language and culturally relevant imagery. Consider multilingual options and spotlight stories from diverse perspectives.
Trend #4: Giving Tuesday with a Local Twist
Giving Tuesday (December 2, 2025) remains a powerful rallying point—but localizing it boosts engagement.
Tip: Host a community event, partner with a local business, or spotlight a “matching donor” challenge to make it feel urgent and unique.
Bonus Strategy: Stewardship Before the Ask
Send a thank-you or impact update before launching your appeal. This “soft touch” reminds donors why they trust and value your work—and sets the stage for a stronger response