Many nonprofit leaders expect donations to slow during the summer months. While giving patterns may shift, summer can be an ideal time to deepen donor engagement and prepare for stronger fundraising later in the year.
Focus on Relationship Building
Summer is often less crowded with fundraising campaigns. Consider reaching out simply to thank supporters.
Ideas include:
• Personal phone calls from board members
• Impact update emails
• Behind-the-scenes program tours
• Small donor appreciation events
Showcase Real Impact
Share stories that demonstrate how your organization improves quality of life for people with disabilities.
Donors connect with outcomes, not just activities.
Leverage Community Events
Summer festivals, county fairs, and local celebrations provide opportunities to:
• Increase visibility
• Recruit volunteers
• Identify new donors
• Educate the public about disability issues
Engage Board Members
Challenge board members to make introductions, host conversations, or attend community events on behalf of the organization.
Strengthen Planned Giving Conversations
Summer offers a less pressured environment to discuss long-term giving opportunities with loyal supporters.
Update Your Digital Presence
Review your website, donation pages, and social media channels. Ensure they clearly communicate your mission and make it easy to engage.
Build Your Fall Pipeline
Use summer to identify grant opportunities, cultivate prospects, and prepare for year-end fundraising.
The most successful organizations don’t wait for fall fundraising season—they use summer to lay the foundation for it.