In times of economic uncertainty or social disruption, we often face a dual challenge: increased demand for services and decreased funding. Yet history has shown that with the right strategies and mindset, we can not only survive difficult periods—we can emerge stronger and more connected to our communities.
Here are several approaches to help your organization raise funds more effectively during challenging times:
1. Strengthen Relationships Before You Ask
Donors give to organizations they trust and believe in. During tough times, communication is more important than ever. Reach out to your supporters with transparency, gratitude, and updates—before making an ask. Let them know how you’re navigating the challenges, what your needs are, and how their support is part of the solution.
2. Reframe the Message Around Urgency and Impact
Challenging times heighten the need for clear, compelling storytelling. Make sure your appeals emphasize why your mission matters now. Use real stories to illustrate your impact and how additional support can meet urgent needs or expand your reach during a crisis.
3. Tap Into Peer-to-Peer and Community Giving
People trust people they know. Encouraging peer-to-peer fundraising empowers your supporters to share your mission with their networks. This not only raises money but builds community around your cause—often leading to new, long-term donors.
4. Focus on Monthly Giving
Recurring donations provide predictable income and reduce fundraising pressure. Promote monthly giving as a way for supporters to make a meaningful impact over time—even if they can’t give a large amount upfront. Use language like “join our impact circle” or “become a sustaining partner” to foster belonging.
5. Diversify Your Funding Sources
Relying heavily on one source of income is risky. Consider applying for local or state grants, exploring corporate partnerships, or even launching a fee-for-service program if aligned with your mission. Even small steps toward diversification can boost resilience.
6. Make It Easy to Give
Review your donation process from a supporter’s point of view. Is your website donation page clear and mobile-friendly? Do you offer multiple ways to give (online, check, donor-advised funds, etc.)? Are you thanking and acknowledging donors quickly?
7. Don’t Be Afraid to Ask
It can feel uncomfortable to fundraise during a tough times—but remember: giving offers donors a sense of purpose and connection. Frame your asks with confidence, clarity, and respect. You’re offering an opportunity to make a real difference.
Challenging times test a our adaptability, creativity, and values. Fundraising during these moments isn’t just about surviving—it’s about deepening relationships, refining your message, and demonstrating your commitment to the communities you serve.
With the right strategies and a resilient mindset, your organization can continue to grow and thrive—no matter the climate.